Built around you
Recommendations use your preferences, wardrobe and context.
ilé — pronounced ee-LAY
Choose whose taste you trust.
ilé is a personal fragrance advisor app. Tell it what you own and what you like, then ask what to wear, what to buy — or what to leave on the shelf.
iPhone · iOS 16.4 or later. Android is not available yet — subscribe below and we'll tell you when it is.
Free on iPhone. Ages 13+. AI advice, shaped by real human taste.
9:41●●●
YOUR ADVISORilé advisor
i
Mild evening · 17°
What should I wear for dinner tonight?
FROM YOUR WARDROBE
Go with Wood Sage & Sea Salt. It feels put-together without trying too hard, and the cool evening will help it last.
WOOD
SAGE
SAGE
MY PICKWood Sage & Sea SaltClean · relaxed · quietly confident
Knows what you ownKeeps your budget in mindCan tell you not to buyYou choose whose taste leads
Feeling. Fragrance. Fit.
Five minutes before you leave.
What should I wear tonight?Open answer
A calm pick from your own wardrobe, matched to dinner and the weather.
I want to smell clean and expensive.Open answer
A recommendation shaped by what "clean" means in your taste profile.
Is this bottle actually worth it for me?Open answer
A direct buy, sample or skip answer that keeps your budget in view.
Which one works in this weather?Open answer
A choice that considers temperature and how you want to feel.
What do I own that fits this occasion?Open answer
Your existing shelf comes before a new purchase.
I'm at the airport — help me choose quickly.Open answer
A short shortlist, plain reasons and no pressure to buy.
Why ilé is different
Advice, not another sales pitch.
ilé checks your wardrobe, taste, budget and plans before recommending something new. Sometimes the best answer is the bottle you already own.
Human taste, kept distinct
Different advisors can disagree. ilé does not flatten every opinion into one generic answer.
Honest enough to say no
It can suggest sampling first, staying within budget or skipping a purchase.
Plain-English reasons
Useful advice without making fragrance feel like homework.
Independent by default
Brand, affiliate or sponsored relationships are identified clearly.
Advisors
Pick whose judgement leads.
Choose the calm in-house ilé advisor. Licensed creator advisors appear only when an active permission and approved profile are in place.
Advisor responses are AI-generated. You are not chatting with a creator directly. Creator-inspired advisors use documented taste and guidance with permission.
ilé's house advisor
Calm, practical, on your side.
- Wardrobe-first
- Budget-aware
- Plain-spoken
Best for: a clear answer without pressure.
"Start with what you own. If the new bottle adds nothing, leave it."
How it works
Four steps. No homework.
- 01
Add what you own
Start with two bottles or twenty. Add the details you know.
- 02
Choose your advisor
Pick the judgement and recommendation style that feels right.
- 03
Ask a normal question
Get a clear recommendation and the reason behind it.
- 04
Remember the moment
Log what you wore, add a photo or note, and keep the feeling attached to it.
Inside ilé
Your shelf. Your taste.
Ask
Tell an advisor what you're looking for, in your own words.
Discover
Find advisors whose taste feels right, then find scents you'd never have found alone.
Wardrobe
What you own, tried and want, in one place.
Remember
Save what you wore, where, and how it felt.
The Moments We Wear
Remember how it felt.
Fragrance is rarely just a list of notes. It becomes the dinner, the holiday, the compliment, the person and the feeling. ilé helps you decide before the moment and remember it afterwards.
Over time, your wardrobe becomes a personal timeline — including the days you had forgotten until ilé brings them back.
Illustrative demo memory · 18 July 2026
The long dinner
- Feeling
- Unhurried
- Fragrance
- Wood Sage & Sea Salt
We stayed until the chairs were stacked around us.
For creators
Your taste already helps people.
Build a licensed advisor your audience can use, with a say in how your name, taste, content and voice are represented.
Become an ilé advisorFor partners
Meet people deciding right now.
Work with ilé on discovery, sampling, retail journeys and creator-led campaigns without compromising user trust.
Partner with iléOccasional updates
Keep up with ilé.
Product updates and new advisors. No daily noise.
Questions, answered
Clear before clever.
What is ilé?
ilé is a personal fragrance advisor and memory diary. It combines what you own, your taste, budget, occasion and context with the documented judgement of the advisor you choose.
Is ilé free?
ilé is free to download and use. Any paid features or subscriptions are shown clearly before you choose them.
How does it know what suits me?
ilé uses the preferences, wardrobe, budget and context you choose to share. Your recommendations become more useful as you add accurate information.
What are advisors?
Advisors are distinct recommendation styles. Choose ilé's calm house advisor or, when available, a licensed creator advisor whose taste you already trust.
Am I speaking directly to the creator?
No. Advisor responses are AI-generated. A licensed creator advisor uses documented taste and guidance with permission, but you are not chatting with the creator directly.
Is the advice generated by AI?
Yes. ilé says so plainly. AI carries the advice and combines the context; trusted human judgement shapes the point of view.
Can ilé tell me not to buy something?
Yes. A useful answer can be to wear something you own, stay within budget, sample first or skip a purchase.
Do you sell my personal data?
No. ilé does not sell your personal data. Read the Privacy Policy for full details.
Is ilé affiliated with fragrance brands?
ilé is independent unless a relationship is clearly disclosed. Sponsorship and affiliate relationships are labelled.
Can I delete my account and data?
Yes. Use the in-app route where available or follow the account and data deletion instructions on this website.
Where can I use or download ilé?
ilé is available free on the App Store for iPhone running iOS 16.4 or later. An Android version is not available yet.
A useful answer, right now
What are you wearing tonight?
Ask someone whose taste you trust.
iPhone · iOS 16.4 or later. Android is not available yet.